Cases

Case studies

Size or volume:

< 1,000 tickets
1,000 - 10,000 tickets
> 10,000 tickets

Type of organization:

Dance event
Festival
Sporting event
Other
Music Venue
Nightclub

McClusky's (member of Harewood Operations)

McClusky's is a brilliant music venue in South London. Refurbished just a couple of years ago to include a full lighting and sound system overhaul, as well as re-fits for seating areas, VIP rooms and bars. The club holds an impressive 920 people all in one room and still has that intimate feel.

McClusky's uses Ticketscript's mobile and e-ticketing as the only way to buy advanced tickets for their events

During the X-Factor season McClusky's is the first of the Harewood clubs to have the most recently voted off contestants perform live shows!

These events have proved extremely popular, at under 18s events, over 18s and limited meet and greet tickets

The series of events also provides great marketing opportunities for the club

Advantages

Fast and hassle free way of selling different ticket types

Saves time queueing and buying tickets on the door

Increase in bar spend from ticket buyers as they have cash in pockets not spent at door on a ticket

Use of customer database to cross promote the events in the series to the target audience


http://www.mccluskys.com/

Sheffield Hallam University

One of the UK's largest universities with 30,000 students

Up to four events per week

Live music/comedy/excursions

Host venue has a capacity of 1500 and also uses various venues across Sheffield

Advantages

The ease of purchasing mobile tickets is ideal for students

Data capture used to target a large number of students for future events/info

Venue administration and scanning made a lot easier and quicker


hallamunion.org

Gatecrasher

Gatecrasher is a huge UK club brand with clubs in Birmingham, Nottingham, Watford, Leeds and Sheffield. The largest, in Birmingham is one of UK's biggest and best clubs boasting incredible lighting and sound.

Launched mobile ticketing late in 2008

Now tickets are only sold through the Ticketscript ticketing system

Events regularly sell out with about 3,000-4,000 attending

Over 500k tickets sold to date

Staff fully trained with the system and entrance scanners

Advantages

Provides an automated easy to use online service for Gatecrasher

Now part of the every day managing and running of the club

Easy, effective, reliable and DIY solution

Access to database through mobile and e-ticketing for use in promotion of future events

Minimises queues at the clubs with rapid scanning of mobile tickets


http://www.gatecrasher.com/

Gatecrasher

Gatecrasher is a huge UK club brand with clubs in Birmingham, Nottingham, Watford, Leeds and Sheffield. The largest, in Birmingham is one of UK's biggest and best clubs boasting incredible lighting and sound.

Launched mobile ticketing late in 2008

Now tickets are only sold through the Ticketscript ticketing system

Events regularly sell out with about 3,000-4,000 attending

Over 500k tickets sold to date

Staff fully trained with the system and entrance scanners

Advantages

Provides an automated easy to use online service for Gatecrasher

Now part of the every day managing and running of the club

Easy, effective, reliable and DIY solution

Access to database through mobile and e-ticketing for use in promotion of future events

Minimises queues at the clubs with rapid scanning of mobile tickets


http://www.gatecrasher.com/

The West Fest (by Slammin Vinyl)

Slammin Vinyl is one of the biggest hardcore dance Labels in the UK, they have been promoting and running events since 1992. West Fest is a drum and base festival near Bath, West England.

WestFest is an all night multi-staged musical festival

In 2009 and 2010 over 12,500 people attended WestFest at the Royal Bath & West Show Grounds

Tickets are sold in advance via the Slammin' website

80% of tickets in 2009 were sold via our mobile ticketing platform

The festival was the largest mobile event seen in the UK

Ticketscript provided the entrance solution/scanners to enable efficient queuing/access to venue

Advantages

Mobile tickets removed previous problems and concerns with fraudulent tickets

Faster, more efficient and reliable admissions process at the festival

Customer databases allow effective promotion to target audiences of new events

A simple and reliable solution for a promoter


After the event, the owner James Orfeur, was "incredulous that what has always been the worst part of setting up the event became the easiest and most stress free element and all my time was spent dealing with traditional paper ticketing issues". As a result he became a mobile ticketing evangelist and convert and set up his next event the Slammin Vinyl New Years Party.

http://eflyers.slamminvinyl.com/westfest2010/

Swindon Town Football Club

Swindon Town is a Championship football club who have pioneered the use of mobile ticketing at sports events in the UK. Swindon has used mobile ticketing services sold directly through their web site to promote ticketing for games.

Swindon Town's new management has decided to drive the club in to the 21st century with the adoption of a wide range of innovative and exciting new offerings one of which is mobile ticketing.

Tickets are bought on line through www.swindontownfc.co.uk and delivered to the fans' mobile phone for redemption at the turnstiles

Mobile ticketing allows the club to collect fan CRM data and promote to future events

Special offers and VIP tickets can be added

Advantages

Fast and hassle free way of selling last minute or special promotion tickets

Saves time queueing and buying tickets at the ticket office on match day

Increase in bar spend from ticket buyers as they have cash in pockets not spent at turnstiles on a ticket

Use of mobile numbers to add fans to membership databases and enables update CRM data with valid accurate information


Mark Issacs, STFC Stadiums and Operations Manager, has said that "the mobile ticketing solution is clearly going to be a big part of our future as this technology really works for us and fans seem to love it. It is cool, functional and efficient all of which makes our fans more loyal and more likely to come to watch the team play".

http://www.swindontownfc.co.uk/

Sheffield Hallam University

One of the UK's largest universities with 30,000 students

Up to four events per week

Live music/comedy/excursions

Host venue has a capacity of 1500 and also uses various venues across Sheffield

Advantages

The ease of purchasing mobile tickets is ideal for students

Data capture used to target a large number of students for future events/info

Venue administration and scanning made a lot easier and quicker


hallamunion.org

McClusky's (member of Harewood Operations)

McClusky's is a brilliant music venue in South London. Refurbished just a couple of years ago to include a full lighting and sound system overhaul, as well as re-fits for seating areas, VIP rooms and bars. The club holds an impressive 920 people all in one room and still has that intimate feel.

McClusky's uses Ticketscript's mobile and e-ticketing as the only way to buy advanced tickets for their events

During the X-Factor season McClusky's is the first of the Harewood clubs to have the most recently voted off contestants perform live shows!

These events have proved extremely popular, at under 18s events, over 18s and limited meet and greet tickets

The series of events also provides great marketing opportunities for the club

Advantages

Fast and hassle free way of selling different ticket types

Saves time queueing and buying tickets on the door

Increase in bar spend from ticket buyers as they have cash in pockets not spent at door on a ticket

Use of customer database to cross promote the events in the series to the target audience


http://www.mccluskys.com/

Ministry of Sound, London

The world's most famous club brand, Ministry of Sound, adopted mobile based ticketing in 2010 as part of their push in to the world of mobile Apps. Bespoke Apps have been built for all mobile platforms that integrate ticketing service powered by Ticketscript.

Ministry of Sound - One of the biggest club and dance music brands in the world with a venue in Central London.

3500 Capacity Club in Central London, UK

Hosts the biggest DJ's in the world

Many leading dance music promoters hosting regular nights (e.g. The Gallery and We Love)

Ticketscript developed the ticketing applications with the MoS mobile App

Mobile App allows direct purchase of tickets allowing a 2D barcode to be sent to them via internet link

Advantages

No paper tickets - image on the phone can be scanned on the door

App ticket is discounted and allows holder to Q jump

Cheaper, less hassle and significantly more efficient

Environmentally friendly solution


"Mobile has always been an important channel for us to engage in. The most innovative feature in our new cross-platform apps is the use of mobile tickets for events at the Ministry of Sound Club. Clubbers can buy tickets on their device and get a barcode ticket sent to their phone which is scanned in on the door to let them in.

Ticketscript have been absolutely fantastic in helping us integrate our mobile ticketing site with these apps. From development through to project management they have helped us with one of most exciting digital products Ministry of Sound have released this year."

(Tom Bulwer, Head of Mobile @ Ministry)