September 29, 2015
Google analytics is a wealth of data that, in the right hands, can change your business. However as there is so much data it can be very easy to find yourself lost, analysing the wrong thing, or worst of all reaching the wrong conclusions.
Understanding what each metric is, what it means and how it’s reported can really help you make the right decisions with your data. Here’s my list of four metrics you need to make friends with –
This is of course a very small list of the metrics available in Google analytics but if you can love these four metrics you’ll very quickly be able to get usable insight to improve your business.