March 21, 2016
Year on year mobile commerce is becoming increasingly popular as online purchases continue to rise. If you’re looking to get a slice of this pie, then you’re going to have to be prepared to offer your customers a friendly (and responsive) experience. How can you do this and why should you do this? Take a look below as we dive deeper into this topic and how it can benefit you.
It’s been forecast that in the second quarter of 2016 there will be 33 million m-commerce users in the UK. Still not enough to get you considering it? Then keep reading.
Mobile website vs. responsive design
If you caught onto the mobile bandwagon a few years ago then you’ve most likely already invested in a mobile optimised website. But in this day and age that’s not enough. With the massive technological developments over the past few years you’ll need to prepare your site to work across multiple devices, such as smartphones, tablets and wearables. Don’t panic at the thought of this. It’s nothing a simple Google search can’t solve. There are also plenty of ready packaged WordPress templates you can use right here.
Generate more ticket buyers
Your goal should always be to sell out. So a combination of different promotional and sales channels are essential to get the best result. The first step on this path to success is to get all your ticket buyers to your website. Even if a user doesn’t buy a ticket from your site, he/she can be tracked afterwards and this information can be used to target users for future events. So make sure you give a user the opportunity to access your website using any device, anywhere, any time.
Get the best conversion rate
Now that you’re aware of the importance of having a fully responsive website, take advantage of our new hyper responsive ticketshop, currently serving over 500 different devices. Of course, you can’t deliver the full experience if your shop is responsive and your website isn’t. Try to ensure the ticket buying tab is immediately noticeable on your landing page, making it easy and quick for your customer to access the ticketshop. This will elevate your conversion rate.
If your shop hasn’t already been migrated to the new design please get in touch with your account manager or contact us here for more information.
Written by Kristin Michels