October 12, 2015

4 ways to make your pop-up… pop

It doesn’t matter whether you’re organising an eSports event or a decadent pudding week – creating a successful pop-up always requires planning and creativity by the bagful. Luckily, we’re resourceful types here at ticketscript, so we’ve come up with a few tips to help make your pop-up a roaring success.

Crowd watch colorful fireworks during the University of the Philippines' lantern parade as part of the annual Christmas festivity at the country's premier state university in Quezon city, suburban Manila on December 17, 2008. The parade gathered more than 10,000 as the university that produced many of the country's leaders caps its 100th year anniversary celebration.  AFP PHOTO/ROMEO GACAD (Photo credit should read ROMEO GACAD/AFP/Getty Images)

1. Shout from the rooftops

Once you’ve got a vague idea of what you’d like to do, it’s time to start having a serious think about marketing. Emphasise the fact that your pop-up won’t be around forever and insert a ‘last chance to see’ message into your promotional material – people are more likely to check out your event if you market it as a rare opportunity.


2. Do your research

While almost all pop-ups remain temporary affairs, everything on the web lives forever, so get online and check out other events that have created a lasting buzz. See if you can pick out any ‘best practice’ ideas; you might even be able to contact other organisers who can give you advice.


3. You do you

Although it’s good idea to borrow from the best, there’s a fine line between learning from a great example and stifling your creativity by sticking to someone else’s blueprint. Believe in yourself and try to develop a unique selling point – this could be anything from a guest performance to a free juggling workshop.


4. Don’t go it alone

Getting help will always make your pop-up better. This might mean reaching out and collaborating with a brand who can give you sponsorship and support, or perhaps asking friends to advertise your plans across their networks. If your event is unusually large or you’re on a tight budget, you might also want to find some volunteers.


If you’re thinking about organising a pop-up but don’t know where to start with ticketing, contact ticketscript and we’ll set you on the right path.