October 24, 2013
Cue the frosty mornings, mulled beverages and jam-packed calendars. The nights are drawing in and temperatures are dropping as we don the hats and gloves to march cheerfully into the winter months.
Events of all kinds are flowing thick and fast up to and during the festive period, but there are certain unique seasonal challenges presented by this time of year and we want to help make sure you’re prepared. Here are some pointers from the oracles of our operations team:
1. Plan for the weather
Regardless of whether your event is indoors or out, the weather will still have an impact. Either way, you’ll be keeping a keen eye on the forecast so curry favour with your audience by sharing updates with them. Protip: Don’t overlook the potential opportunity to bring a bit of extra cash in by selling hot drinks on site.
Even if it’s an indoor event, keep up the communication with your audience, your partners, hosts and talent just in case you hit freak weather conditions and face delays.
Also, look after the cavalry! Your entrance staff are likely to bear the brunt of the elements, so provide them with brollies, coats and tea to make sure visitors arrive to dry, warm and smiley people on the door.
It’s likely to be dark for at least part of your event. Make sure that entrances, car parks, and any other public areas are well lit. You don’t want guests falling over on the way to your event! Also from a ticket scanning point of view, if you’re scanning mobile tickets it’s important to have them well lit.
So that’s the operational side of things – what about the build up?
3. Advance Email Promotion
If you’ve put on events before, hopefully you were using a ticketing solution life ticketscript that enabled you to start collecting data on your community. Using an email provider such as Mailchimp, touch base with your contacts as soon as possible to let them know they can buy tickets. Money gets tight for everyone around the end of the year so driving early ticket sales is essential.
4. Facebook ticketshop
Even if you haven’t used ticketscript before, it’s likely you’ll have a Facebook page. With ticketscript you can build a ticketshop directly in your Facebook page, meaning your community needn’t leave Facebook to buy tickets! Don’t neglect it though, keep feeding it by updating your status to remind fans that they can buy tickets straight from the Facebook page.
If Twitter is more your bag, that’s also a great way to drive sales from the community you’ve been building up. Tweet links to the ticket page of your site, the Facebook ticketshop or, if you get the URL from the dashboard, directly to the ticketshop.
5. Early Special Offers
Nothing gets sales moving like discounts and giveaways early on, so reward your most enthusiastic fans with some special treatment. Offer prizes to your closest circles in return for them sharing your updates with their networks – retweet and like/share competitions are great for this.
That’s all for today – good luck with the planning and prepping; now go sell more tickets and see the year out on a high.