October 21, 2014

A look back at ADE 2014

The 19th edition of Amsterdam Dance Event is now over and we are pleased to say that this year was the most successful so far for ticketscript. In terms of the 120 + events that we have provided ticketing for, we were delighted to help our clients sell more than 70,000 tickets across the festival.

Our first two days, Wednesday and Thursday, were spent on our boat/mini office docked in the center of town. We welcomed customers, friends and new faces for meetings, workshops and lots of ticket talk. Did you come by the Felix Meritis? Then the chances are you saw the ticketscript boat.

Check out the photos.

ADE Online

Whilst we had a physically strong persence at ADE, we were also sure to take part in all the chat taking place online – and hopefully provide some content for the community’s enjoyment.

Being obsessed with data and big advocates of social media for events businesses, we decided to put together an infographic, updated daily, all about the online buzz surrounding ADE.

Who were the most popular DJs? Where in the world do people talk about ADE?

Check out the latest version of the infographic.

ADE Conference

In addition to the many club nights and parties at the ADE festival, there was of course also an extensive conference program. Felix Meritis, the Dylan Hotel and Brakke floor were the heart of the talks and panels where topics such as data, technology and the future of EDM were discussed by industry experts. Here are a couple of highlights of ours…

ADE Tech presents: How will technology change the festival experience? 

This session discussed new technologies, such as RFID, and how they can help identify fraud and security. It was suggested that event organisers would be wise to choose a solution that suits them, but what are the benefits for consumers? According to Sally Jackson-Freeman of Glastonbury, visitors not only come for the music but for the overall experience and with new technologies, the organisers can accommodate user-generated content and offer a much better tailored experience to individuals.

Dance: The New Golden Age

Pim van Klink (Tilburg School of Economics) explored the various success factors in Dutch Dance music and their relative economic value. The Minister of Economic Affairs, Henk Kamp, was also present and in discussion with Armin van Buuren, Duncan Stutterheim (ID & T), and Eelko van Kooten (Spinnin ‘Records) – all about the added value of the public and copyrights.

Also at the ADE Playground there were plenty of interesting panels, including a Q&A about the possibilities of EDM in movies with Junkie XL and the legendary Hans Zimmer.

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By Bob Nagel & Anne de Man