October 21, 2013

ADE 2013 Round-Up

In case you missed it, or are one of a few thousand attendees who\’ve forgotten a fair bit, we\’ve written a quick summary of what occurred at Amsterdam Dance Event 2013 last week. WARNING: Will most certainly involve strobe lighting.

So, October 16th-20th was the week of ADE 2013; this year’s European gathering of everyone who is holy in the global dance music industry, from the hottest DJs to the world’s leading promoters. 

For the uninitiated, ADE is split into three parts: Conference, Festival and Playground. Whilst they all run for the duration of the Wednesday-Sunday period, in practice there is still an emphasis on the educational/business stuff on the week days and the heaviest partying comes at the weekend. Though there are exceptions of course…the event we hosted on Wednesday night for a start, #guilty.

> A quick picture album from our time at ADE this year. 


Of course, despite pretensions of professionalism, plenty of visitors to ADE were only really in it for the raving, but the conference panels still catered for a wide range of music-related interests too.

Among those that focused on practical tips for promoters, artists and producers alike to succeed in the music business, we found the social media strategy and big data sessions particularly interesting. They are two topics very relevant to us that are clearly still at the front of everyone’s minds and won’t be going away any time soon.

Then there were the sessions which looked to inspire the more creative-instincts of up and coming acts, along with the sharing of career anecdotes from revered acts such as Giorgio Moroder, Tiesto and Nile Rodgers.


As the ticketing solution of choice for over two-thirds of the Festival events happening at ADE 2013, we have the inside track on which were the hottest in terms of ticket sales. Suffice to say, while a whole host of the parties were entirely sold out (mostly ours, naturally, wink wink), such was the number of events running that nobody was short of somewhere to go and indulge their EDM appetites, whether their tipple was deep house, psytrance, gabba or moombahcore.

The Gashouder, Sand, Ziggodome, Paradiso and Trouw may have led the way in terms of the biggest name DJs, but there were few venues in Amsterdam not getting involved with ADE in some manner.

On Saturday came the much-anticipated announcement of DJ Mag’s Top 100 DJs for 2013, voted for by the public. Fellow countryman of the Dutch hosts, Hardwell became the youngest ever winner of the prize at just 25, beating five-time victor Armin van Buuren to the number one spot. 

Hardwell just managed to creep onto our Top DJs infographic through his 0.8m YouTube subscribers, adding to the mounting evidence that the video platform is the paramount medium from which popular new artists can truly break through.


Augmenting the Conference calendar were the galleries studios and panels put on around the city under the umbrella of the ADE Playground. With the likes of Pioneer DJ and Sonos studios exhibiting, budding DJs and gifted amateurs, perhaps even the future performers of ADE 2013, were able to check out some of the latest and greatest music technology.

Much of the Playground was free to enter without any passes, but the ADE Card added a few extra benefits for just €10 if you could stretch to it. Either way, for those without conference passes who just wanted a taste of the EDM business, the Playground proved an essential component of ADE.

By Dominick Soar