October 26, 2016

ADE 2016 – That’s a wrap!

The 21st edition of Europe’s leading electronic music festival was yet again a great success and I think it’s safe to say we’re all in need of a little rest after what was an amazing 5 days. We powered ticketing for 102 events and our clients went on to sell more than 72,000 tickets collectively! Another great edition of ADE for all involved. We also had an additional 10,000 attendees scanned into events either through registrations, invitations or other additional services.

Our journey at ADE was centered around the ticketscript boat, located outside the heart of the festival – Felix Meritis. It would have been hard to miss us with our brand new 10-year anniversary logo cemented on top of our canal boat where we held four sessions of ‘Predicting Future Revenue for your Event’. During the sessions we demonstrated how this prediction model can make a real impact on your revenue by manipulating elements such as ticket price, the sales window and offering premium ticket types (to find out more information please contact your account manager). It was also a great hub where clients were able to meet with the ticketscript team and discuss ticketing, view live cashless demonstrations, and enjoy a drink in between all the madness of ADE. Check out the photos here.


Apart from the ticketscript boat, there was an abundance of interesting talks and gigs taking place which kept us all busy. Some of our highlights include:


Marketing to Millennials

Our Director of Marketing, Shane Mansfield was part of this ADE Pro panel which was a great success and provided valuable insights on how to speak to millennials in a way where they’re not being traditionally sold to. Some interesting points were raised including:

  • Millennials need to be split into two groups – older Millennials and digital native Millennials
  • They know when they’re being sold to and have the best sense of marketing
  • Marketing to them requires transparency. If you’re not genuine Millennials will see through it.
  • Digital native Millennials are more likely than older Millennials to appreciate artistic value and have seen the damage that can be caused by file sharing and over-sharing (socially) from the older Millennials


Audio Obscura Present: Maceo Plex x Rijksmuseum

For the first time ever, The Rijksmuseum closed down it’s bicycle passage for one of the most electrifying shows over ADE. We were of course in the mix and can’t speak highly enough of the American producer/DJ.


ADE Music Talks: Laidback Luke

He is one of the hardest working producer/DJs on the planet and has worked with everyone from David Guetta to Axwell. Luke demonstrated to the audience what it takes to sustain a career of over 20 years and provided some useful tips and tricks for aspiring DJs. One thing that event organisers could take away from this session, was the dedication to producing quality content for your audience. Keep them engaged and constantly coming back to your channels so you can turn your audience into dedicated brand ambassadors.

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