October 23, 2015

4 things all event planners can learn from the Rugby World Cup

Burly lads, aggressive postures and group hugs… no, it’s not your cousin’s stag weekend, it’s the 2015 Rugby World Cup. This year’s showdown is set to feature some of the biggest crowds ever seen at the tournament, which means that organisers have managed to sell a tonne of tickets. What’s that? You fancy selling a few tickets to your own event? Then read on to discover our top World Cup-inspired tips.

4 things all event planners can learn from the Rugby World Cup__1445604656_151.224.16.100

1. Build the hype 

You’d have to be living in space to have heard nothing about the Rugby World Cup, and that’s exactly how it should be. Get people excited about your event with teasers and frequent social media updates, and be sure to involve the local media if you can. Your ‘sevens’ tournament might not be the world’s biggest sports competition, but that doesn’t mean you can’t create a scrum for tickets.


2. Offer interesting content

Want to find out which player has scored most tries? You can find everything you’d want to know on the Rugby World Cup site. Take your cue from the pros and make sure that your supporting webpages are full of engaging content – just make sure that key details like venue and time don’t get lost in the mix.


3. Partner up

World Cup planners have teamed up with travel agents to offer a range of exciting supporter tours. Find out if there are any businesses in your area that could add something extra to your event – there’s no harm in asking, and you’ll find everything easier if you work as part of a team.


4. Be scientific about ticketing

Ticketing has been a big part of the build-up to the Rugby World Cup. Organisers have used multiple platforms, ‘first-come-first-served’ tickets and VIP packages to max out the tournament’s profitability. Sound a bit complicated? Not with our help


Want to kick off the season with an electrifying event? Contact ticketscript and we’ll help you move loads of tickets over the line.