December 22, 2015
By now, you’ve (hopefully) got your Christmas and/or New Year’s party all planned out and are ready to start doing some serious social media promoting. Social media provides a great opportunity to reach and target your audience, thus also giving you a means to better engage them. This helps to build your community and therefore get more fans. Gaining brand advocates (loyal fans) is a great way to get free online coverage.
Hashtags play a major role in social media, especially on Instagram and Twitter. If you’ve not yet caught onto these channels, don’t worry, it’s not too late, but it’s definitely worth incorporating them into your list of new year’s resolutions.
To get you started, we’ve put together some common hashtags that will help you promote your events and achieve maximum reach this festive season. Given the 140 character limit of twitter try not to include more than one hashtag on your post. Having more than one can also put people off, as it shows a lack of quality. Luckily, Instagram lives and breathes hashtags more than twitter, and there’s no character limit, so what can we say? Go bananas, and let your content be found!
So without further ado here’s to some happy holiday posting:
1. Of course, we can’t go without mentioning the very traditional #merrychristmas. However, if you’re short on characters you might want to resort to #merryxmas, which is second next to our more traditional friend. If you can invest the extra characters it’s definitely worth going for the former!
2. #Christmas had undoubtedly made the list of most common hashtags used during the holiday season. So far, it’s already been used over 64 million times on Instagram, so what are you waiting for?
3. However, if you want to further narrow down and target your festive audience, it might be an idea to aim for #Christmas2015. This way, it’s easier for your content to appear at the top of the newsfeed, and therefore is also easier to find.
4. With over 4 million uses on Instagram, give #celebrate a go. Whether throwing a Christmas or New Year’s Eve event it’s relevant for both.
5. Last year, #welcome2015 proved very popular with New Year’s Eve parties. So, be sure to start utilising #welcome2016 as early as possible, in order to secure a good ranking (people who are searching for these hashtags e.g. on twitter, will receive suggestions of popular tweets).
6. In addition to the Christmas classics you should use, we’ve also got the New Year classics, such as #newyear with or without 2015 and the #NYE abbreviation for New Year’s Eve .
7. If you want to take hashtag usage to the next level, install RiteTag’s browser extension, which will suggest the hashtags that can achieve the most clicks.
Oh and one last thing before you jump into the festive shenanigans:
Apart from following the above common hashtags, try coming up with a unique hashtag for your event or brand. This is a great way to build some familiarity with your audience, and gives them a way to easily share content around a common interest (your event/brand). It also gives you a way to easily monitor the content around your brand. Start creating a buzz around your hashtag and be sure to mention it across your various promotional materials, such as posters, flyers and merchandise.
#havefun , #merrychristmas and #sellmore !