September 17, 2015

Cheers! Keeping the glasses full at your next event

There’s no doubt that offering alcohol at your event can bring out a few smiles and amp up the atmosphere. There are, however, a couple of things you need to know before cracking open the bubbly. Here’s how to keep the drinks flowing and spare yourself a legal hangover.

Preparing cocktails

Need-to-know numbers

When it comes to serving alcohol at events, capacity is key – and we don’t mean the number of Stellas you can down in one go. Watch ticket sales closely to keep track of guest numbers, and make sure you have well-trained staff on hand to avoid irritating queues.


The law on licences

If you’re holding your event in a licensed venue, ask the management if there are any licence conditions, for example curfews, that you need to know about. When you’ve got the low-down, make sure your guests know what not to do with their drinks.

Event caterers also need to be fully licensed, so be sure to check who you’re getting before putting down any deposits. If you’re planning a smaller, temporary event on unlicensed premises, you’ll need to apply for a Temporary Events Notice.


Brand partnerships

If you’re putting on a large event, some alcohol brands might be interested in sponsoring you. Do a bit of brainstorming and pitch a few proposals to popular brands; putting up a banner or including a logo in your marketing isn’t difficult, and could give your event a more professional feel.


Perfect your promotion

The Government has been cracking down on irresponsible alcohol promotion. Though the exact meaning of ‘irresponsible’ is up for debate, we have a simple rule that will make your life easier: don’t go cheap if you can go creative. Instead of offering unlimited free drinks for everyone, why not offer happy hour prices to the person with the best pun at a comedy night? We’ll drink to that!

When you want to start creating your next event, contact ticketscript for ticketing services worth toasting.