July 17, 2012
It is important to understand who your ticket buyers are so that you can target your marketing activity appropriately.
The ticketscript dashboard allows you to see what age, gender, city and country ticket buyers are from. This information provides valuable insight to fine tune and target your marketing activities more accurately.
To access this information login to the ticketscript dashboard and click on the ‘Reports’ tab, next click ‘User Stats’. You are able to filter by sales channels, events and certain time periods e.g. you may see that a certain age group purchase tickets last minute via Facebook so you could create a Facebook promotion to drive ticket sales with this particular group. Check out your user stats – you maybe surprised!