February 27, 2014
Most of us have a vague understanding that mobile usage, and as a component of that, mobile commerce, is rising and evolving. But what do we know about the nature and extent of this trend? And why does it matter? Here is a selection of headline numbers we’ve collected from various sources. Combined, they leave no room for debate about the necessity of mobile-optimisation.
What about selling tickets? Here are some of our own stats:
The lesson for event promoters
The percentage of people buying tickets via mobile is not only increasing, but at an exponential rate.
If you’re not offering a simple, pain-free mobile option for people to buy tickets, the chances are they’ll give up on the purchase and possibly even look at competitor events. Either way, they’re unlikely to bother waiting around until you can provide a better mobile experience.
Maximise your ticket sales by providing a high-quality mobile experience – take a look at our demo ticketshop and click the mobile version.