April 07, 2014

5 Tech Tips For Promoting an Event in 2014

This is a guest post by Camilla Pecetto, Marketing Manager at evvnt. Working at a rapidly growing innovator in event marketing technology, Camilla has a pretty good understanding of the different services out there…so over to her for 5 tech tips on event promotion.

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We are now living in what is considered a digital age. Computers, smartphones and tablets have become an essential part of our daily lives. The Internet increasingly provides a wider variety of search services for finding venues, suppliers, sponsors, participants, marketing services and event solutions. There are now a wide variety of Web search services that enable event organisers to improve their strategies such as smart event technology apps.

Please see below five useful tips that will help you in promoting your event.

1. Give your audience a voice
Promotion and communication strategies are evolving and becoming more detailed. Improved information, material and discussions allow audiences to undergo an original experience; whether participating in an exhibition, watching a show, listening to a speaker during a conference or attending a concert. There are different strategies such as pooling, questions or discussions that can also be used as part of improved communication. The successful implementation will help you to convert potential new prospects into long-term customers.

sli.do – sli.do is a web-based tool for event organizers to engage easily with their audience. With live questions & polls, sli.do focuses on simplicity; organizers can create an event in less than a minute, while participants are provided with a simple link to join in.

2. Use social media messages
It is essential to engage with your audience before, during and after the event. Social media is defining innovative methods of communication and shaping relationships between people. 58% of Internet users use social media and it is becoming instrumental to increasingly involve attendees to share event details, videos, and pictures. Social media messages can also create an online platform for events to engage virtual attendees and create a ‘buzz’ in different locations.

Bizzabo – Bizzabo integrates social media to build highly interactive event communities, helping organizers, sponsors and exhibitors to engage with guests and seek out business opportunities.

3. Build a Mobile App
Building a mobile app for your event can help to improve the attendee’s experience, especially since 80% of mobile time is spent using a variety of apps.

DoubleDutch – An award-winning mobile app for events, DoubleDutch builds mobile applications for events, tradeshows and conferences that harness the power of social networking. This helps to drive event participation, connect exhibitors to qualified leads, and give organizers an insight into event ROI.

4. Promote your event on event listing sites
With the increasing cost and competition of Internet advertising, organisers are looking for a more cost-effective way to spread the word about their event. Event publishers and listing sites become useful in communicating with audiences as 40% of the world population now uses the Internet.

evvnt – Through one simple interface, organisers can distribute and publish events to 75+ targeted listing sites in one click. The evvnt platform creates awareness about events and momentum in organic search, mobile and social streams via a customized network.

5. Increase ROI
Why should you spend so much time and money in marketing strategies that will not improve your ROI? You can now discover which marketing channels work for you, thanks to some great software that will help you understand how your online communications are affecting your sales.

Eventsneaker – Connects to the marketing services that event professionals use to provide intelligent marketing insights. These services are directed towards revenue and enabling the tracking of sales from digital content anywhere.

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Thanks to Camilla and evvnt for this post! evvnt has reinvented the way event organisers around the globe find new customers, processing 10,000 events per month. By marketing events through the evvnt platform event managers are able to drive ticket sales, inquiries and web traffic.