April 03, 2012

Using Social Media to Promote your Events

Social media provides a cost effective way for event organisers to attract new customers, increase ticket sales and build customer loyalty for future events. Both, individuals and companies, are increasingly using social media. Therefore social networks provide an ideal platform to reach all kinds of target groups and to build up a network of customers.

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Social media provides a cost effective way for event organisers to attract new customers, increase ticket sales and build customer loyalty for future events. Both, individuals and companies, are increasingly using social media. Therefore social networks provide an ideal platform to reach all kinds of target groups and to build up a network of customers.

Below are 10 useful tips for using social media to promote your event.

Prior to your Event
Make sure your potential customers know about your upcoming event and convince them to buy tickets.

#1. Promote your Event on Twitter
The use of hashtags ‘#’ on Twitter provides a good way to promote your events. Hashtags are used to mark keywords or topics in a tweet to show more easily in Twitter searches. Clicking on hashtagged word in a tweet shows you all other tweets with that keyword. Hashtags are easy to use and an effective tool for promotion. Encourage your followers to use the same hashtags to help promote your event. Use free tickets or discounted tickets as an incentive for followers to use your hashtags.

Ask your followers to share your tweet with a simple “Please RT!”. Make sure that you change the content of your tweets and that you do not tweet too often. The more followers see the same tweets, there’s a risk that their attention and interest will drop. Don’t forget to add a link to your ticketshop in your tweets to make it easy for your customers to purchase tickets.

#2. Promote your Event on Facebook
You can post news about your event on your Facebook fan page. With the new Facebook timeline it is possible to create an appealing and exciting profile. Another advantage of Facebook is that you have the option to invite friends and contacts to ‘like’ your Facebook fan page. Facebook ads can be another option to reach your target group beyond your existing network.

#3. Promote your Event on LinkedIn
Promote your business and event through other platforms like LinkedIn to build up a professional network. Place your news on your home page, inform your contacts and encourage your contacts to spread your news. Groups in LinkedIn offer a way to redistribute news of your events. Simply join or set up your own group to stimulate discussions.

#4. Promote your Event through your blog
You can post messages and news through your own blog. Make sure that important news about the events are included. Give opportunities to write comments and initiate discussions to draw attention to your events. Respond to feedback from your customers and to guest posts.

#5. Post events on event listing websites
There are a lot of event websites where you can list your events to promote them. e.g. Don’t Stay In, Ents 24, etc. Then there is potential for people to share your events with others, spreading the word on your behalf.

#6. Event Marketing and Registration Tools
The internet provides a lot of useful tools to promote your events. Ticketscript allows you to integrate your ticketshop into your website and Facebook fan page. Ticket buyers are able to share that they have purchased a ticket to your event with their social networks on Facebook and Twitter.

In conjunction with MailChimp you can send e-mails to your customers and inform them about future events. Always add the link to your ticketshop to make sure that your ticket buyers can easily buy tickets. It’s a a great way to invite your customers to events and offer loyal customers incentives such as discounted early bird tickets.

During your Event
During your event it is important to keep your customers up to date. Use real-time posts to promote your events and convince customers to buy tickets for future events. On your blog you could set up live news feeds to keep your readers up to date. This is especially relevant for conference and seminar organisers as you can share your presentations and content on your blog.

#7. Use pictures to illustrate your event
You can easily upload your pictures from your smart phone or through your PC to Facebook and Twitter. If you can’t afford a professional photographer perhaps you could offer them a free ticket for your events. Make sure to clarify the rights of the images prior to the event! Use these photos to entice people to come to future events.

#8. Use videos to showcase your event
Video are a great way to show people what your events are all about. You can upload them to YouTube and share via your Facebook page and Twitter as well as your website.

#9. Encourage your visitors to participate while at the event
Encourage visitors to your event to participate while the event is happening, this could be anything from tweets, check-ins on Facebook places, to comments, photo and/or video posts of the event on your Facebook fan page. This interaction with your event visitors will continue to engage them after the event and also build loyalty for attendance at future events.

After your Event
Even after your event you can let people know how the event went and also get feedback from your customers.

#10. Improve future events and keep fans updated
Use the feedback that you have gained from your event visitors to improve future events. They will appreciate their feedback being taken on board, and this will build loyalty for your upcoming events.