February 12, 2013

Facebook introduces direct “Buy tickets” button for event pages

Facebook is helping event organisers to sell tickets to their events by adding a new Tickets link option to their event creation window. This allows you to add a direct link to the event, displayed on the event page, timeline posts and personal event agendas , showing where customers can purchase tickets. The “Buy tickets” option is being introduced as a new feature for all Facebook Event Page owners who want to stimulate ticket purchases.

The previous option for event organisers was to include a bold URL link to their ticketshop in their event page details box. This new feature provides yet another simple and quick way to garner more attention, promote your ticketshop and potentially boost Facebook ticket sales. Follow these steps to add your Facebook ticketshop link to a Facebook event.

  1. Go to the ticketscript dashboard and click on the ticketshop tab. Click on the magnifier behind the Facebook ticketshop. Copy the URL link of the ticketshop that pops up.
  2. Create your Facebook event from your Facebook fan page as usual by clicking on Events in the side pannel of your timeline and selecting Create Event. Add all of the requested information and paste the ticketshop link into the Tickets box.
  3. Click Create to save the event.

Remember to include all the vital information your customers will need in the Details box, including extra information such as line-up, dress code, parking information and age restrictions. Once your event is saved the link for your ticketshop will appear in a variety of places, making it easy for customers and ticket buyers to purchase tickets for your event. The link will display on:

  • The event page itself under a link titled Buy Tickets at the top of the page.
  • In timeline posts of the event, again as a Buy Tickets icon.
  • In the personal event agenda as a Buy Tickets button. Anyone you invite to the event can scroll through their agenda and click on the ticket button immediately.

By Helen Whitcher