June 19, 2013

Hashtags – how to use this popular symbol in social conversations about your event

With Facebook announcing the introduction of hashtags to their service and Google+ tagging hashtags to posts, it seems everyone is getting on the hashtag bandwagon! Hashtags are a really effective tool to create a real-time stream about a keyword or topic, and specifically an event. With an array of social networks at our disposable, we’ve put together some tips on how to best use hashtags within these networks.

The social network that created the popularity of hashtags! Hashtags were originally used on Twitter to group similar type of content as its based on real-time content. You can easily get the updates of a particular topic by searching the hashtag.

With Twitter remember you only have 140 characters. Including more than two hashtags in a tweet is considered overkill, so it’s important to assign meaningful hashtags to your posts. Think about which hashtags you want your event to be associated with and even create one which is meaningful to your event and can be used across all platforms!

As of this week, hashtags have a meaning in the world of Facebook! Whereas before hashtags didn’t have any relevance on this social platform, you can now use these within your posts and search for them.

Since this feature is relatively new to Facebook, it will be interesting to see how it will develop within this platform. As an event organizer, we would suggest you use hashtags to build a conversation around your event. The good thing about Facebook posts is you’re not restricted with the amount of characters, however, we would recommend you limit usage to a maximum of three hashtags.

Google+ has an interesting take on hashtags. Not only can users include these in their posts – which will automatically be pinned to that hashtag – but Google will assign a hashtag (or two) to a post based on the content whether or not one has been included. You can opt to keep the assigned hashtags or remove these.

The great thing about this take is that you can be associated to various hashtags without overusing them within your posts. Google will focus on key words within the post so it would be useful to first make a list of all the words you’d like your event to be linked with. Once you have these, you can create a post using some of these words. Alternatively, you can also create content without key words and use the hashtags you would like to be associated with.

When it comes to hashtags overall, remember some key tips: keep hashtag usage to a minimum – there’s nothing worse than a post full of hashtags! – and don’t over complicate them. Remember, you want your ticket buyers to use these hashtags when they’re conversing with these platforms, so they should be obvious and straight to the point.

By Vassia Panaouta