November 07, 2011
A great way to increase your newsletter subscribers is to connect MailChimp’s email marketing tool to your Facebook fan page. This allows people to subscribe to your emails and their contact information is automatically collected in MailChimp, making it easy for you to create email marketing campaigns to send to these subscribers.
The process for connecting MailChimp to Facebook is relatively simple, just follow the instructions below.
Next sign into Facebook and search in the search bar for MailChimp, click on MailChimp app. In Facebook it will come up with a message from MailChimp saying that you’re connected and that you need to set up your form. Click set up your form.
You will be taken to MailChimp Integration Directory. Click on Facebook. It will bring up a page that allows you to add a subscribe form to a Facebook Page.
Open your Facebook Page and the MailChimp tab should be displayed on the left of your page. You can change the text next to the icon if you wish.
When people subscribe to your email updates, their contact information will automatically be captured in the list that you created in MailChimp e.g. Newsletter Subscribers. You will be able to email updates about your events to this list.