September 29, 2014

Everything you need to know about Google Analytics

Here at ticketscript, we believe in utilising data to grow and improve events. One of the best resources for data is Google. By using Google Analytics effectively, you’ll discover data that can take your event to the next level.


We’ve made accessing this data as easy as possible by integrating Google Analytics information into our dashboard, and gone a step further by helping Google Analytics users include their ticketscript shop data (traffic and sales) within their Google Analytics account.

There’s always more to learn with Google, though. Systems update, definitions change, and new products launch regularly, so it’s always worth knowing where to look to learn more and stay up to date.

Here’s our guide to the best Google-based resources:

Google Analytics Academy – Learn about all elements of Google Analytics from the basics to the complex. Want to get a shiny (digital) certificate? Look no further.

Introduction to Google Analytics – This is looking into the rabbit hole; we’ve lost good people to these pages. From here you can explore everything that is Google Analytics.

Google Analytics Blog – Google’s official blog for Analytics. You can stay up to date on all the latest advances and also follow the links to other Google product blogs.

50+ Google Analytics Resources – Can’t find a guide? This is the place. Plus a few other joyous links like this Chrome extension, which anyone that logs into Google Analytics regularly will appreciate.

This really is the tip of the iceberg – we’d love to know which resources you find useful in the comments below. It might make our next blog!

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By Shane Mansfield