July 18, 2013

How to export your customer statistics

The user stats provide you with a great variety of information, which you can use to specifically plan your future marketing and promotion.

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You can find this in the reports section of your dashboard. Simply login, click on ‘reports’ in the top menu, and then ‘user stats’.

This reporting option provides you with information about:

  • the gender of your ticket buyers
  • the age and city they come from
  • the most popular countries you sell tickets in

Select what information you’d like to gain from the ‘Type’ field and choose all the relevant options in the fields on the page – you can filter the information by channels, dates and time slots. Once you’ve done all this just click on the ‘Show’ button.

The user stats provide you with a great variety of information, which you can use to specifically plan your future marketing and promotion. By filtering the sales channels and ticket types, you can gain accurate insight about gender buying behaviour, age structure of your event or which cities and countries you need to have a greater focus on in terms of promotional strategy. In short, the user stats can help you tailor your marketing strategy and campaigns.

By Shane Mansfield