August 30, 2011
Facebook has a feature which allows you to upload your customer databases to Facebook and send them an invite to like your Facebook fan page.
On your Facebook fan page (timeline format) click on ‘Admin Panel’ button at the top right of the page and it will open the Admin Panel. Next click on the ‘Build Audience’ menu and select ‘Invite Email Contacts’. A pop-up window will display and gives you the option of finding friends from your email account or uploading a contact file. You must ensure that all the contacts in your customer database file have given you permission to contact them for future marketing purposes and if they have you can then upload this file in CSV format or via your email account to Facebook.
Next it will list all the contacts that are subscribers to Facebook and you will be able to preview the invitation that will be sent to your database. It will recommend that they check out your fan page and gives them the option of liking the page in the invite.
This is another way of increasing your Facebook fans allowing you to utilise social media to promote your events.