July 05, 2013
With your event fast approaching, it\’s time to start thinking about when to take your tickets off-sale. The Dashboard allows you to specify the sale duration for each ticket type. Just login and follow these steps:
To make the most of your ticket sales, we recommend you leave your tickets onsale for as long as possible; however, there are some important things to consider before making this decision:
If you are selling tickets both online and at the door, we recommend that you price your door tickets at a higher price than your online tickets. Make sure you inform your ticket buyers. It’s actually more beneficial to have your attendees purchase tickets via the online ticketshop since you’ll be able to collect valuable customer information this way which can be used for future marketing activity.
One way of incentivising your attendees to purchase tickets from your online ticketshop is by selling the online tickets at a reduced price and promote this fact. You can even include this information on the ticket to stimulate word-of-mouth promotion.
The most important thing to remember is you need to find the right solution for your event! By not taking your tickets off-sale, you maximise every opportunity.