November 12, 2014
New Year’s Eve is one of, if not, the biggest night of the year. A day to let loose, let the Champagne flow and the good times roll.
Throughout the years at ticketscript we’ve learnt a thing or two about what separates a good New Year’s event from another. Whether it’s an old Hollywood, Prohibition, Gatsby or Masquerade theme, the one constant of the night is the anticipation for midnight. Here are some frequently asked questions and what we’ve learnt when organising a New Years Eve event.
Whats the difference between organising a New Year’s Eve event and any other event?
From what we’ve learnt when helping to organise events for New Year’s Eve is, you must look at the event with a different perspective. It’s an important date in everybody’s calendar and thus should be well over-prepared.
Find every possible scenario that could occur, and then plan accordingly. While it’s unlikely that many (if any) should take place, however being prepared and ensuring it’s communicated to all is a must.
How do you plan the crescendo to the NYE night? Why?
The highlight of the event, whether it’s an artist/band or magician, ensure the timing is perfect leading into 11pm. It’ll leave you in good stead leading into midnight. Customers purchased tickets for that one moment, so make sure you’re prepared early and bring in the new year with the bang that is going to impress your paying customers.
Are there any methods used to maintain the enthusiasm throughout the night?
Right after the midnight performance or highlighted act, there should be something to wow the crowd. Maybe an act? Maybe commence a duet between two acts. If done in accordance with health and safety regulations, then some pyrotechnics, if not, confetti always goes down a treat.
What is your pricing strategy?
It’s generally a good idea to research the market and identify costs for the night, such as for performers, equipment, extra staff etc. Once all costs are clear, it’s best to match up the ticket price with the costs.
What’s an ideal period to start to selling and promoting for the bid day?
Over the last few years, we’ve found that people do not tend to plan ahead. Usually ticket sales start to pick up in mid December. Tickets should ideally be on sale prior to December 1st in order to take advantage of the last pay day before Christmas, traditionally one of the biggest online shopping days of the year.
In relation to advertising and promotion of the event, it may be wise to start planning/organising early, maybe early to mid November. You’d like more options to be available, so organising and planning early can make a huge difference. So by mid December, you’re able to send out emails.
For further information on how to promote an event, you may find the below blogs useful:
Using Social Media effectively to promote your event
In terms of entrance management, do you foresee any issues arising?
As mentioned previously, New Year’s Eve is a standout in the calendar, therefore guests will make a greater effort to arrive promptly for the event.
An advisable method to ease queue’s could be to organise the release of certain tickets and then assign them to certain entrances. Therefore on the big night, your customers won’t see a giant queue and think “this is going to take forever!” Or you can ensure you have our trusty app, Flow, which turns any smartphone or tablet into a mobile scanning device for the smoothest and quickest entry around!.
In terms of customer service, it’s best to put yourself in the customers shoes. Staff should leave a good impression on customers. Ensure staff are visible and enthusiastic.
Here’s more information about our on-the-door entrance management solution – ticket box office
Failing to plan means you’re planning to fail. New Year’s is the time for your event to shine. Make it unique, know your audience and plan ahead, it’ll save you a headache. You won’t regret it at 00:01 on Thursday 1st January 2015, when you’re sipping some bubbly, smiling, thinking to yourself “this is perfect!”