July 12, 2011

Optimising your website & ticketshop for Search Engines

Search Engine Optimisation (SEO) is the process of improving the rankings of a website or web page in search engines via the organic or unpaid search results. Basically if you optimise your website you will be more visible in Google searches.

You can improve your rankings by using a range of keyword and phrases in your website content and also in your ticketscript ticketshop. For SEO to work properly it is critical the keywords are in the correct places, ask your website developer or update them in your website Content Management System (CMS) and include them in:

  • Page titles (e.g. Event/company name ticketshop – date of event)
  • Meta descriptions (A sentence about the page e.g. Get your tickets for xxxx event on 20th December 2012 at www.xxx.com)
  • Link addresses
  • Alt tags (name your images) (e.g. xxx event 2011)
  • Meta keywords (e.g. event company name, ticketshop, venue name, date of event)

You can also add this information in your ticketscript dashboard. Login to your dashboard, click on the ticketshop tab, click on the layout icon, in the layout screen click on the pencil icon, in this screen you can add page title, meta tags, meta description. Enter relevant keywords in the appropriate fields and this will increase the chance of people finding your event when they search for it.