May 14, 2015

Promote your event using Instagram

Instagram is the fastest growing social media platform of 2015 with over 300m users, and over 70m photos and videos sent on a daily basis. In 2014, it had a 32% growth in members and a 47% growth in active users*.

Throughout our blogs we’ve discussed how to promote an event on various social media platforms. These include Facebook, Twitter, LinkedIn, YouTube, and now it’s Instagram’s turn. Instagram holds a world of potential for events, so here are some tips on how it can benefit your next event:


Before you begin posting have a target in mind. Do you want to drive sales? Create brand awareness? Gain loyalty? Have the goal at the forefront of any ideas generated.


The hashtag is so recognised it’s been added to the Oxford dictionary. It helps social media users tag their content with a keyword, which in turn makes it easier for social media networks to organise and users to search. Whilst Instagram allows up to 30 hashtags, do try to avoid bombarding them on posts – it’s a turn off. Use hashtags that are only relevant to your event when they are relevant. Don’t use them just because you feel you have to.

Competitions have been heavily used on Instagram. When doing so be creative and create a hashtag campaign during your live event. The engagement you can create is valuable for repeat purchases in the future. If possible, include artists in the competition, as it can heighten interest. For example, a ‘most outlandish outfit’ competition with the #OutlandishDJEvent with a £250 voucher as the prize.

The platform enables you to keep your audience up to date with what’s happening. This could include teasers and backstage videos. When using videos, ensure they’re creative, insightful and unexpected. The more unique it is, the more likely it is to stand out.

Keep your event’s Instagram account active during down periods. With so many events vying for your customers’ attention, you want to ensure that you stay on top of the competition. While there isn’t always content to share with your audience daily, be creative and you’ll stumble upon interesting content your audience will love. For example, if your event is using a certain performer for an event predominantly for young adults, perhaps you’d like the artist to take over your account for a certain amount of time.

Include website/blog links in your biography. Viewers may want to find out further information on how to buy tickets, find out a full line-up, register, or contact you by email.

Spread the content throughout the day. Don’t simply splatter the content in one outing. You want a greater chance of your content being seen.

Have a member of staff or hired specialist to post pictures and/or videos during the event itself. Before the event begins, ensure the member of staff finds locations for great visuals.

Last, but not least, remember to thank your audience after the event. Post a video/image of the event, as a reminder of the great times they had.


Raj Jilka