August 23, 2015

Tech roundup: finding the best email marketing service for your event

OK we’ll admit it, summer 2015 is drawing to a close (sob!). But don’t be too sad, this means it’s time for event organisers to start filling up their calendars for Autumn and Winter. A well-defined marketing strategy can be the ideal way to spread the word about your next event, but with such a wide variety of services available, how do you know which one to choose? To help you decide, we’ve put together a quick guide to the options out there.

If personalisation is key

Benchmark offers a range of customisation tools that allow you to create unique emails for your event. In addition to a range of customisable templates, it also features a Photoshop-esque image editor, as well as a code editor for those who get that HTML stuff. The possibilities are – almost – endless (sadly, it stops short of carrier pigeons).

If your network is just too big

Pinpointe takes the hassle out of managing your contacts so invites aren’t sent out to anyone and everyone – though we’re sure some of the attendees of last year’s knitting convention would be open to a house night. The service is suited to any size of event, but the cheapest subscription covers mailing lists of up to 2,500 contacts.

If you need to master your data

From email marketing to cake baking, the key to improving anything is knowing exactly where you’re going wrong. GetResponse offers detailed feedback with clear and simple graphs to help you hone your marketing strategy. It’s basically like working out just how much baking powder you should have added.

If you’re looking for an all-rounder

Rated the best email marketing service in 2015 by toptenreviews.comiContact offers personalisation options and social media buttons that ensure easy navigation between pages. Another perk is the variety of packages iContact offers, from small to large contact databases with a range of prices to suit any size of event.

If you’re looking to connect it to your ticketscript account

Connecting your ticketscript account to your MailChimp account will make your life easier as all those ticket buyers that request to stay informed about future events will have their contact info automatically added to your MailChimp account. No more exporting and importing lists – we’ve done the hard work for you! Check out our blog for more instructions on setting this up.

If you haven’t used ticketscript yet, then get started with us today. We can offer you advice on hosting your event, and everything from ticketing to promotion.