November 03, 2016

The biggest changes in ticketing of the 21st century

It has been a wild ride in our 10 years in the ticketing game so we thought we’d take a look at some of the more memorable game changers in the history of our industry.

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From paper to e-tickets

Airlines were the first on the money with this particular change. The first e-ticket was issued in 1994 but the majority of airlines seemed to be a little slow on the uptake with only 20% penetration by 2004. Enter 2008 and we have 100% of airline tickets issued electronically. Now we’ve been on this one for a while here at ticketscript, so let’s just hope the industry follows suit and we can also reach this target. Then we can say goodbye to lost tickets in the mail, not to mention doing our part to cut down on paper waste.

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Queuing at the box office to using your fingertips

If we travel down memory lane, it’s possible to recall a time when the only option for securing event tickets was via telephone or visiting the actual ticket box office. There were no online ticket shops at all! A typical ticket purchase looked something like this: the ticket buyer called the hotline by telephone – the bank transaction details were noted down – the tickets were paid for via the buyer’s bank account – tickets were printed and sent to the customer by mail – wait a couple weeks and the tickets finally arrived! Now, we have the ability to do it all from the comfort of our own home, just using our fingertips.

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Clipboard checklist to mobile scanners

Whilst we attend a lot of events and still seem to run into entrance coordinators using clipboards to manually check in guests, this is definitely becoming a thing of the past. With the advancements made in smartphone cameras, mobile scanning is now a common occurrence at many events and festivals. Monitoring your event capacity, tracking your customer entry times, or analysing which of your gates are the busiest is all now possible and makes for great improvements to both the efficiency of your event, as well as the queuing times for your audience.

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The Reporting Suite

With the establishment of self-service ticketing companies from 2006, analysis and reporting tools have become increasingly important. Without these self-service systems, it was almost impossible to receive data about ticket buyers. This changed drastically with the UK market entry of ticketscript in 2011. Until then, established ticketing agents barely passed on any valuable insights to their organisers. Rudimentary sales reports were sent by post attached to the invoice and reports would be lucky to cover ‘sales per ticket type’. Customer names and other valuable personal information that can actually help organisers grow their business was not provided to the client (and still isn’t from some providers). We’ll continue to pave the way for sole ownership of customer data for our clients 🙂

 

VR’s huge potential and other technologies

Since 2015, Virtual Reality (VR) has been slowly making its way into the mass market of events. With these new technologies, we see enormous and still inestimable potential for event organisers. Above all, the brave so-called ‘early adopters’ could definitely benefit in the long run from innovations they start today. Check out our guest blog to learn more on VR and it’s potential impact.

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