August 27, 2015
Tickets have been around for as long as there have been places to use them. These simple little features have been signature in ensuring only people who were invited and paid entry would be welcome to an event (or seat).
In the absence of the tools available to us today, tickets in the early days were printed with minimal branding and little focus on design. But let’s not forget that beauty can be just as important as function, as these little pieces of designs act as souvenirs of memories to cherish.
With the introduction of technology, designs have had to adapt to suit various environments and be used in various ways. So, we’ve rounded up some designs to take you through a journey of tickets throughout time:
1. Woodstock Music and Art Fair
Even though simple in design, this was more than a flimsy piece of paper. Woodstock has been regarded as a stepping stone to the evolution of rock and roll, and a grounds for the counterculture generation. This ticket not only signified great memories, but the feeling of being influential in the history of music and generations to come. So much so, that a couple of years ago, a Woodstock ticket sold for $1,009 on ebay – a whopping $1,001 more than the original ticket price.
2. 1982 West Germany vs France semi-final
As the 1982 World Cup was hosted in Spain the ticket reflects the colours of that nation’s flag. Before this, prices weren’t even displayed on any of the other world cup tickets.
3. 2002: Brazil vs Germany World Cup Final
Yes, sorry folks it’s another World Cup ticket, but we promise we’ll move onto something new after this. They’re just so beautiful and monumental that we couldn’t resist. This was also the first World Cup ticket to actually have a barcode on it (back when scanners were the bad boys of entrance management technology). Not only did it have a barcode, but was heavily branded and used a hologram to make it unique and secure.
4. Shigeo Fukuda Museum exhibition ticket
Moving even further through time we see ticketing has gotten more creative with the widespread availability of tools and technology. We see designers not only using paper but experimenting with different materials.
5. Rail tickets
However, tickets are not only evolving for technology purposes, but in this case to make traveling ‘simple, easier and clearer.’ This is the first time rail tickets have been redesigned in over 30 years. Turns out, due to the complexity of the design and vague details, many customers were getting fined. So alas, a new ticket with bigger writing shall be introduced to future rail ticket buyers.
Photo credits: The Times
6. ticketscript tickets
It’s fair to say we’ve come a long way since the 80s. Tickets now need to think about the several devices and platforms people are using. These days, if you’re not online, you’re nowhere. ticketscript was born, as the demand for online tickets sprouted. Turns out 83% of ticket purchasers prefer buying tickets online. Not only that, but as people have become more mobile, we’ve also created our entrance management app Flow, which now even scans mobile tickets!
7. Rugby World Cup 2015
Finally, these Rugby World Cup 2015 tickets may not look so exciting, but they do embrace technology and will be cherished for many world cups to come. The tickets use augmented reality technology giving fans an interactive experience. A memorable ticket it shall be indeed.
Photo credits: Rugby World Cup
So remember everyone, beauty and function deserve an equal amount of attention – these little pieces of paper or digital print outs aren’t going to stop serving as memorabilia for some time to come.