April 14, 2015

The perks of selling tokens in advance

No matter what type of event you’re organising, it’s important to look at ways you can monetise things before the event starts. One of the ways is to sell tokens for your event in advance (that’s if you’re using tokens at your event). Selling tokens is advantageous as it provides additional revenue to help fund the event.

Speedy collection
Let’s face it, no one likes waiting in queues. By selling tokens in advance, you can have a separate collection point for these, which reduces the time your attendees need to wait to get their tokens, and is also more efficient logistically as no transactions need to be had.

Spreading the cost
A great thing about selling tokens in advance is that people spend their money purchasing these well before the event actually takes place. If they use all their tokens, they’d be more willing to purchase more as they technically didn’t spend any money at the event. And if attendees spend more money, you make more money – so it’s a win-win situation really.

Gathering valuable data
Selling tokens in advance gives you insight into which of your attendees opt for this, allowing you to better market to this audience, even give them exclusive deals or discounts.

One of our Dutch clients, Ton Ton Club, sold tokens in advance for their XXL event in Amsterdam. Attendees who purchased advanced tokens could redeem these at a separate collection point. By buying these tokens online, the attendees got them at a discounted rate, as tokens were more expensive on the day.

Take advantage of the benefits of selling tokens in advance. If you have any questions or want to find out more information about how you can set up selling tokens in advance, drop your account manager a line.

Bob Nagel