November 21, 2012
London 21/11/12 – Ticketscript, European leader in social and mobile ticketing solutions, integrates Passbook, available as part of Apple’s iOS 6 update. The app allows customers to receive electronic versions of their tickets and coupons, storing them all in one place.
In recent years there has been impressive growth in the sales of mobile tickets. Ticketscript has seen this reflected in their own mobile ticket sales with a year on year increase of 194%. With the demand for paperless tickets growing more innovative storage solutions are being created – enter Apple’s Passbook.
Passbook allows users to receive tickets, vouchers, loyalty cards, and other digital tickets directly to their phone from companies that have integrated the technology. The digital tickets are then scanned at location to enter the event, or redeem the offer.
“The integration of Apple’s Passbook offers a wide range of benefits for the ticket buyers of our partners. In addition to the overall benefits of mobile tickets all tickets are automatically stored in one place on your phone. Organising and presenting the ticket is much easier. In the near future, the ticket is automatically displayed by GPS positioning, as soon as the visitor is near the certain location”, says Frans Jonker, ticketscript CEO. “This way, again, we provide our partners access to the most leading technology available in the event sector.”
Passbook offers a range of additional features. The geo-targeting can even be used to make ticket buyers aware of last minute changes to the event. Also Passbook virtually tears up tickets once they are no longer valid.