February 29, 2016

Facebook Advertising: Turn Your Online Community into Your Offline Crowd

Join us on Wednesday 9th of March as we take you through all things Facebook Advertising. This webinar will be hosted by a member from our Digital Acquisition team, Sarah Byrnes. From boosted posts to campaign tracking, Sarah will be going through some of the best practices when it comes to paid Facebook marketing activity.


As the majority of our clients rely on Facebook for pushing ticket sales, we want to ensure that if they choose to invest in paid activity on Facebook that these investments aren’t being misspent.

Throughout the webinar Sarah will be discussing the following points:

  • The difference between Boosted Posts & Facebook Ads
  • Choosing the correct campaign
  • Implementing the correct customer targeting, scheduling & bidding.
  • Retargeting
  • Tracking campaigns & conversions
  • Reporting

Here at ticketscript we want to ensure that our clients have the best information available to them on all aspects of their business, ensuring that they can then make the best decisions for their business. To get you in the right frame of mind, why not watch ‘How to Leverage Your Brand on Facebook’ presented by our very own Social & Content Manager, Emma Brincat.

Should you have any questions regarding Facebook Advertising or would like to see a particular issue covered during the webinar please do not hesitate to get in touch beforehand via our twitter or Facebook page. Alternatively, contact Sarah directly via twitter at @SbyrnesieStats. If not, we are looking forward to you joining us on March 9th.

  • Michael Dawson

    It is unclear to me in the video how you can track ticketscript purchases on your website when the ticketshop is integrated into the website within an iFrame? Through our facebook pixel I can only see they visited the link but I can’t create an audience who completed the purchase.

    • ticketscript

      Hi Michael, if you send your Facebook pixel to your account manager they can add it to your iframe. You’ll then be able to see conversion in your Facebook account and build audiences based on shop page views.