June 16, 2015

Virtual reality for events: the be all and end all?

Let’s start from scratch. What is virtual reality anyway? Virtual reality is literally a virtual reality. It is a beautiful piece of technology that can create a world of discovery and interaction. This is made possible by so-called ‘stereoscopic’ goggles . Notable examples include the Google Cardboard and Oculus Rift. Early last year the phenomenon took ​​big leaps and now, companies are increasingly using them. Examples of their use in events still seem to be scarce, but their impact has been immense in the few that exist!

On stage with Paul McCartney

The use of VR (virtual reality) brought the audience so close to Paul that they could practically touch  him, sit next to him and see how quickly his fingers brushed the piano keys. To get this experience, all they had to do is download an app and put on the goggles. The VR content platform, Jaunt, develops unique 360-degree camera images, which they later convert into virtual reality.

This is an exemplary piece of how virtual reality can be applied to events. We see a future in which people can attend an event right from their living room couch. You guessed it, you can even sell tickets for this!


Access to the inaccessible

Another good example is the Orbulus app. This VR smartphone app allows you to explore everywhere from the Olympic Stadium to Piccadilly Circus, which means you can see things and be places that are often a rare site. It may use up a lot of storage, but for the graphics it’s well worth the experience.


Curious to see how you can immerse VR into your event, but not sure how to go about it? These companies should be able to give you a hand:

1. Inition
2. Visualise
3. Koncept VR

Tip : send Google Cardboard goggles to your attendees for the best virtual reality experience! This allows you to create an engaging experience without having to convince people to step outside their front door!


Bob Nagel